About us

We want to protect the forests in Tanzania with a source of income for the local community.

Jasmijn Bleijerveld and Danstan Kabialo founded Jasmine Bee in 2015 with the aim to create an organic Tanzanian Honey brand of exclusive quality to sell for premium prices. It is our vision to see remote Tanzanian communities live with a higher standard of living and exist in balance with the natural flora and fauna through the sustainable use of natural resources.

Jasmijn is raised in the tropics and as a little girl already understood these rainforest were in trouble. When moving to Tanzania in 2012 she combined her love for natural foods and concern for he environment to create a social environmental business that helps preserve the ancestral forests and create a long-term livelihood for the local communities as well as feed the insatiable appetite of the growing group of conscious consumers with sustainably and ethically produced honey.

Danstan is from a rural village (name) on the boarder Mkomazi National Park, that is still the home to some of Africa’s last black rhino’s in the wild. As a kid he did competitions with his friends on who is best in honey hunting and finding eatable berries, Oysternuts, seeds and mushrooms for the family dinner. His dream is to full-time travel the country and to teach remote communities how to make a living from forest products.

Our mission

Tanzania suffers from one of the highest rates of deforestation, a decrease of 1.1% per year of the total forested area, caused by the unsustainable demand, the use of charcoal and the expansion of farming land into forest areas. We started Jasmine Bee to contribute to stopping non-sustainable land-use practices and to help conserve the environment by developing a commercial beekeeping supply chain that depends on the vitality of the forest, and thus will encourage rural communities to protect their environment.

What we do

It is our objective to overcome local environmental challenges by accessing the commercial opportunities of sustainably exploiting natural forest resources, in this case honey and beeswax, and to respond to the growing demand for quality bees’ products in Europe and other parts of the world. To achieve our objective:

  1. We first build and empower the Tanzanian Honey Industry, through eliminating systemic failures, train beekeepers on best practices and focus on value chain development. We stimulate pro-activeness and business mentality of each individual beekeeper in order to grow responsibility and stimulate ownership of their own beekeeping business. 

  2. We participate in the Tanzanian Honey Market and act as intermediary between the International Honey Market and the beekeepers as we buy their bees’ products for fair prices to resell to (honey) traders, catering to wholesale chains and organic food manufactures on the domestic and International Market.

The two-pronged approach of capacity building and trading makes our business unique. It enables us to build relationships with the producers, impose our own high quality standards to the production and receive high prices for honey and beeswax. Part of the profit will be re-invested in community projects.

The team

Jasmijn Bleijerveld

CEO & Founder

Jasmijn has an educational background in structural engineering and architecture. Her creativity, hands-on approach and project management experience give her the abilities needed to establish and run the Jasmine Bee-company. A lifelong interest in nature and the desire to take care of the environment and her love honey, fills Jasmijn with the passion and energy to accomplish her dreams for Jasmine Bee.

Danstan Kabialo

COO & Co-founder

Danstan is an educated veterinarian. Danstan has spent most of his career amongst farmers in rural Tanzania. Nonetheless his passion for beekeeping led him set-up the Tanzanian Honey Council. Danstan uses his expertise as an agricultural and HCCAP (food processing and safety) trainer to produce internationally approved commodities and lead our efforts to connect Tanzanian beekeepers and forest farmers to the international marketplace.

Alex van Praag

Country Director Tanzania

Alex has an educational background in Zoology, Marine Biology and Enterprise Management, is a versatile environmentalist with experience in providing technical expertise in the field of resource management, involved in the coordination and facilitation of meetings between governmental and non-governmental stakeholders. The fact that he is from a mixed cultural background with a Tanzanian mother and Dutch father, combined with African management experience, makes him comfortable with both business cultures involved.

Emmanuel Omahe

Senior Field Officers

Emmanuel is born in Gibaso village bordering the famous Serengeti National Park. After his graduation from the wildlife & tourism school in Arusha, he received a beekeeping certificate from the Tabora Beekeeping Institute. His interest is with wildlife management and nature conservation and he loves working with communities. His goal is to protect his home village from trampling elephants with a community led-beehive fence.


Jasmine Bee was founded in 2015 by Jasmijn Bleijerveld.

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We support our community of beekeepers and our community beekeeping projects in Tanzania.

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